Statistics
Publications
24
Citations
1.3K
H-Index
19
Active since
2002
Xiucheng Fan is an author at Fudan University specializing in social sciences, business, and marketing.
Publications per year
2002–2024
24
24
When Does the Service Process Matter? A Test of Two Competing Theories
Michael K. Hui, Xiande Zhao, Xiucheng Fan et al. · Journal of Consumer Research · 2004 · 132 citations
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