Marie-Odile Richard

Branding co-creation with members of online brand communities

Nick Hajli, Mohana Shanmugam, Savvas Papagiannidis et al. · Journal of Business Research · 2016 · 291 citations

Business, Marketing, Marketing Management +11

Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors

Hatice Kizgin, Ahmad Jamal, Marie-Odile Richard · Journal of Business Research · 2017 · 58 citations · Full text

Business, Anthropology, Marketing +14

How culture matters in children’s purchase influence: a multi-level investigation

Michel Laroche, Zhiyong Yang, Chankon Kim et al. · Journal of the Academy of Marketing Science · 2007 · 45 citations

Humanities, Cultures, Marketing +7

Congruency of humour and cultural values in print ads

Michel Laroche, Marcelo Vinhal Nepomuceno, Marie-Odile Richard · International Journal of Advertising · 2014 · 42 citations

Business, Communication, Marketing +10

More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity

Rong Li, Michel Laroche, Marie-Odile Richard et al. · Journal of Retailing and Consumer Services · 2021 · 42 citations

Business, Marketing, Social Psychology +14