Journal of Business Research · 2017 · 58 citations · 62 references
BusinessAnthropologyMarketingConsumer BehaviorConsumption StudiesCultureAnthropology Of ConsumptionConsumer CultureConsumer NeedsConsumption PracticesCross-cultural Consumer BehaviorCultural Influences On ConsumptionCountercultural ConsumptionCross-cultural Consumer AttitudesEthnic ConsumptionIntercultural ConsumptionMulticultural Consumer Behavior
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