Intercultural Consumption is a theoretical construct within consumer behavior that refers to the process by which individuals adopt, adapt, or negotiate consumption practices across distinct cultural contexts, distinguishing it from intracultural consumption by its emphasis on cross-cultural exchange and hybridization.
205
Publications
13.5K
Citations
398
Authors
250
Institutions
Publications per year
2017–2026
43
Publications
205
Marketing in a multicultural world
Ahmad Jamal · European Journal of Marketing · 2003 · 341 citations
1–5 of 205
Authors
398
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- MC
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- LP
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- TK
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- DE
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1–5 of 398
Institutions
250
Concordia University
Montreal, Canada
5 h-index
7 publications
1.1K citations
Copenhagen Business School
Copenhagen, Denmark
5 h-index
8 publications
190 citations
Western University
London, Canada
5 h-index
5 publications
964 citations
University of Haifa
Haifa, Israel
4 h-index
5 publications
618 citations
University of Strathclyde
Glasgow, United Kingdom
4 h-index
6 publications
221 citations
Cardiff University
Cardiff, United Kingdom
4 h-index
4 publications
601 citations
Monash University
Melbourne, Australia
3 h-index
3 publications
104 citations
University of Minnesota
Minneapolis, United States
3 h-index
4 publications
458 citations
1–8 of 250
Venues
- Journal of Business Research
JBR · 12 publications · 1.5K citations
12
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- Poetics
9 publications · 612 citations
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- Journal of Consumer Research
JCR · 7 publications · 2.2K citations
7
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- ACR North American Advances
6 publications · 186 citations
6
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- Journal of Consumer Culture
JOC · 5 publications · 203 citations
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1–5