Rong Li

A Conceptual Artificial Intelligence Application Framework in Human Resource Management

Qiong Jia, Yue Guo, Rong Li et al. · Journal of the Association for Information Systems · 2018 · 120 citations · Full text

Management, Human Resource Management, Management Information Systems +14

An investigation into online atmospherics: The effect of animated images on emotions, cognition, and purchase intentions

Michel Laroche, Rong Li, Marie‐Odile Richard et al. · Journal of Retailing and Consumer Services · 2021 · 66 citations

Business, Marketing, Psychology +14

Regional gap in maize production, climate and resource utilization in China

Huayun He, Qi Hu, Rong Li et al. · Field Crops Research · 2020 · 58 citations

Agriculture, Agronomy, Crop Sciences +16

The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China

Meng Na, Rong Li, Mohd Helmi Ali et al. · Behavioral Sciences · 2023 · 43 citations · Full text

Business, Marketing, Marketing Management +16

More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity

Rong Li, Michel Laroche, Marie-Odile Richard et al. · Journal of Retailing and Consumer Services · 2021 · 42 citations

Business, Marketing, Social Psychology +14