Tobacco Control · 2002 · 62 citations · 8 references
Public HealthMarketingMarketing ManagementAdvertisingBrand ManagementTobacco ControlTobacco Advertising RestrictionsTobacco Control LawTobacco Control PolicyTobacco PolicyTobacco RegulationSubtle MarketingTobacco Advertising RegulationTobacco Promotionals
Faced with bans on advertising, the tobacco companies are looking to new, more subtle ways of maintaining their brands' profile in the public eye.
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The cigarette pack as image: new evidence from tobacco industry documents
Melanie Wakefield, Christopher P. Morley, J K Horan et al. · Tobacco Control · 2002 · 440 citations · Full text
The limitations of fear messages
Gerard Hastings, Lynn MacFadyen · Tobacco Control · 2002 · 199 citations · Full text