Concepedia

Source Attractiveness

Source Attractiveness is a dimension of source credibility that refers to the extent to which an influencer is perceived as physically appealing, likable, and socially desirable, thereby enhancing their ability to capture attention and influence audience attitudes and behaviors in the context of influencer marketing.

207

Publications

20.2K

Citations

524

Authors

286

Institutions

Publications per year

2017–2026

77

Parents

Publications

207

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Chen Lou, Shupei Yuan · Journal of Interactive Advertising · 2018 · 2.5K citations

, , +15

Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

Lynn R. Kahle, Pamela M. Homer · Journal of Consumer Research · 1985 · 1.3K citations

, , +12

Exploring the relationship between celebrity endorser effects and advertising effectiveness

Clinton Amos, Gary R. Holmes, David Strutton · International Journal of Advertising · 2008 · 791 citations

, , +17

The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude

Xin‐Jean Lim, Aifa Rozaini bt Mohd Radzol, Jun‐Hwa Cheah et al. · Asian Journal of Business Research · 2017 · 650 citations · Full text

, , +17

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Jason Weismueller, Paul Harrigan, Shasha Wang et al. · Australasian Marketing Journal (AMJ) · 2020 · 544 citations

, , +16

1–5 of 207

Authors

524

  1. SL
    Siegfried L. Sporer

    Justus-Liebig-Universität Gießen, Germany

    3 publications · 199 citations

    3

    h-index

  2. KG
    Kenneth G. DeBono

    Union College, United States

    3 publications · 378 citations

    3

    h-index

  3. MR
    Marc‐André Reinhard

    University of Mannheim, Germany

    3 publications · 199 citations

    3

    h-index

  4. CL
    Chen Lou

    Nanyang Technological University, Singapore

    3 publications · 3.3K citations

    3

    h-index

  5. JE
    James E. Maddux

    George Mason University, United States

    2 publications · 384 citations

    2

    h-index

1–5 of 524

Institutions

286

  1. The University of Western Australia

    Perth, Australia

    4 h-index

    6 publications

    1.8K citations

  2. Pennsylvania State University

    State College, United States

    4 h-index

    5 publications

    668 citations

  3. Justus-Liebig-Universität Gießen

    Giessen, Germany

    4 h-index

    4 publications

    219 citations

  4. The University of Sydney

    Sydney, Australia

    3 h-index

    7 publications

    125 citations

  5. University of Mannheim

    Mannheim, Germany

    3 h-index

    5 publications

    325 citations

  6. Taylor's University

    Subang Jaya, Malaysia

    3 h-index

    5 publications

    1.1K citations

  7. Cornell University

    Ithaca, United States

    3 h-index

    3 publications

    472 citations

  8. Nanyang Technological University

    Singapore, Singapore

    3 h-index

    4 publications

    3.7K citations

1–8 of 286

Venues

  1. Journal of Personality and Social Psychology

    7 publications · 1.2K citations

    7

    h-index

  2. Journal of Retailing and Consumer Services

    4 publications · 622 citations

    4

    h-index

  3. Psychology and Marketing

    4 publications · 718 citations

    4

    h-index

  4. Journal of Marketing Communications

    3 publications · 111 citations

    3

    h-index

  5. Journal of Marketing

    JM · 3 publications · 702 citations

    3

    h-index

1–5