Concepedia

Share Of Wallet

Share of Wallet is a customer-level financial metric that quantifies the proportion of a customer's total spending in a specific product or service category that is captured by a particular firm relative to all firms from which the customer purchases in that category.

22

Publications

3.1K

Citations

41

Authors

31

Institutions

Publications per year

2017–2026

2

Parents

Publications

22

Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics

Anne W. Mägi · Journal of Retailing · 2003 · 546 citations

, , +16

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics

Bruce Cooil, Timothy L. Keiningham, Michael Hsu · Journal of Marketing · 2006 · 533 citations

, , +16

Private-Label Use and Store Loyalty

Kusum L. Ailawadi, Koen Pauwels, Jan‐Benedict E.M. Steenkamp · Journal of Marketing · 2008 · 366 citations

, , +16

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics

Bruce Cooil, Timothy L. Keiningham, Lerzan Aksoy et al. · Journal of Marketing · 2007 · 275 citations

, , +16

Private-Label Use and Store Loyalty

Kusum L. Ailawadi, Koen Pauwels, Jan‐Benedict E.M. Steenkamp · Journal of Marketing · 2008 · 253 citations

, , +16

1–5 of 22

Authors

41

  1. TL
    Timothy L. Keiningham

    Fordham University, United States

    6 publications · 1.2K citations

    6

    h-index

  2. LA
    Lerzan Aksoy

    Fordham University, United States

    4 publications · 441 citations

    4

    h-index

  3. AB
    Alexander Buoye

    Fordham University, United States

    3 publications · 101 citations

    3

    h-index

  4. BC
    Bruce Cooil

    Vanderbilt University, United States

    3 publications · 866 citations

    3

    h-index

  5. EC
    Edward C. Malthouse

    Northwestern University, United States

    2 publications · 88 citations

    2

    h-index

1–5 of 41

Institutions

31

  1. University of Groningen

    Groningen, The Netherlands

    4 h-index

    8 publications

    1.3K citations

  2. Ipsos (United States)

    New York, United States

    4 h-index

    5 publications

    926 citations

  3. Koç University

    Istanbul, Türkiye

    3 h-index

    3 publications

    886 citations

  4. Vanderbilt University

    Nashville, United States

    3 h-index

    3 publications

    866 citations

  5. Fordham University

    New York, United States

    3 h-index

    4 publications

    159 citations

  6. Massey University

    Palmerston North, New Zealand

    2 h-index

    2 publications

    99 citations

  7. University of Georgia

    Athens, United States

    2 h-index

    2 publications

    160 citations

  8. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    2 h-index

    4 publications

    1.4K citations

1–8 of 31

Venues

  1. Journal of Marketing

    JM · 6 publications · 1.6K citations

    6

    h-index

  2. Journal of Service Research

    JSR · 3 publications · 334 citations

    3

    h-index

  3. Journal of Financial Services Marketing

    3 publications · 258 citations

    3

    h-index

  4. Journal of Retailing

    3 publications · 646 citations

    3

    h-index

  5. International Journal of Research in Marketing

    IJRM · 2 publications · 55 citations

    2

    h-index

1–5