Concepedia

Service Value Proposition Design

Service Value Proposition Design is a normative framework that specifies how a service offering creates, delivers, and captures unique value for target stakeholders by aligning service attributes with customer needs and competitive differentiation in a coherent and actionable manner.

25

Publications

2.5K

Citations

67

Authors

41

Institutions

Publications per year

2017–2026

10

Parents

Publications

25

Value Proposition Design: How to Create Products and Services Customers Want

Gillian Pritchett · Central European Business Review · 2014 · 513 citations · Full text

, , +14

Exploring value propositions and service innovation: a service-dominant logic study

Per Skålén, Johanna Gummerus, Catharina von Koskull et al. · Journal of the Academy of Marketing Science · 2014 · 474 citations · Full text

, , +12

Service value revisited: Specifying a higher-order, formative measure

David Martín, Dwayne D. Gremler, Judith H. Washburn et al. · Journal of Business Research · 2008 · 354 citations

, , +10

Value Proposition Design: How to Create Products and Services Customers Want

Gillian Pritchett · Central European Business Review · 2014 · 236 citations · Full text

, , +14

Any way goes: Identifying value constellations for service infusion in SMEs

Christian Kowalkowski, Lars Witell, Anders Gustafsson · Industrial Marketing Management · 2012 · 205 citations · Full text

, , +14

1–5 of 25

Authors

67

  1. GP
    Gillian Pritchett

    Prague University of Economics and Business, Czechia

    2 publications · 749 citations

    2

    h-index

  2. GB
    Gerard Briscoe

    Heriot-Watt University, United Kingdom

    2 publications · 127 citations

    2

    h-index

  3. IC
    Irene C. L. Ng

    University of Warwick, United Kingdom

    2 publications · 127 citations

    2

    h-index

  4. PF
    Pennie Frow

    The University of Sydney, Australia

    1 publications · 123 citations

    1

    h-index

  5. EH
    Eija‐Liisa Heikka

    University of Oulu, Finland

    1 publications · 16 citations

    1

    h-index

1–5 of 67

Institutions

41

  1. Karlstad University

    Karlstad, Sweden

    2 h-index

    4 publications

    1.4K citations

  2. University of Cambridge

    Cambridge, United Kingdom

    2 h-index

    2 publications

    127 citations

  3. Hanken School of Economics

    Helsinki, Finland

    2 h-index

    3 publications

    1.2K citations

  4. University of Warwick

    Coventry, United Kingdom

    2 h-index

    2 publications

    127 citations

  5. Universidade de São Paulo

    São Paulo, Brazil

    1 h-index

    1 publications

    14 citations

  6. University of Hawaii System

    Honolulu, United States

    1 h-index

    1 publications

    40 citations

  7. IBM Research - Almaden

    San Jose, United States

    1 h-index

    1 publications

    10 citations

  8. The Ohio State University

    Columbus, United States

    1 h-index

    1 publications

    37 citations

1–8 of 41

Venues

  1. Industrial Marketing Management

    4 publications · 329 citations

    4

    h-index

  2. Journal of service management

    3 publications · 269 citations

    3

    h-index

  3. Central European Business Review

    2 publications · 749 citations

    2

    h-index

  4. 2

    h-index

  5. Research-Technology Management

    1 publications · 24 citations

    1

    h-index

1–5