Self-expressive Consumption
Self-Expressive Consumption is a form of consumer behavior in which individuals acquire goods and services primarily to communicate their identity, values, or unique characteristics to others, distinguishing it from functional or socially conforming consumption patterns.
52
Publications
5.8K
Citations
117
Authors
61
Institutions
Publications per year
2017–2026
26
Parents
52
The Malleable Self: The Role of Self-Expression in Persuasion
Jennifer Aaker · Journal of Marketing Research · 1999 · 850 citations
Business, Marketing, Psychology +13
The Malleable Self: The Role of Self-Expression in Persuasion
Jennifer Aaker · Journal of Marketing Research · 1999 · 575 citations
Business, Marketing, Psychology +13
1–5 of 52
117
4
h-index
3
h-index
3
h-index
2
h-index
2
h-index
1–5 of 117
61

Ollscoil na Gaillimhe – University of Galway
Galway, Ireland
4 h-index
6 publications
1K citations

Sejong University
Seoul, South Korea
4 h-index
4 publications
235 citations
Swinburne University of Technology
Melbourne, Australia
2 h-index
6 publications
1.7K citations

Aston University
Birmingham, United Kingdom
2 h-index
2 publications
635 citations

Sapienza University of Rome
Rome, Italy
2 h-index
6 publications
1.4K citations
Universidad de Zaragoza
Zaragoza, Spain
2 h-index
2 publications
635 citations

Colorado State University Pueblo
Pueblo, United States
1 h-index
1 publications
40 citations

University of Electronic Science and Technology of China
Chengdu, China
1 h-index
6 publications
252 citations
1–8 of 61
4 publications · 691 citations
4
h-index
JCR · 3 publications · 329 citations
3
h-index
3 publications · 1.5K citations
3
h-index
3 publications · 387 citations
3
h-index
2 publications · 31 citations
2
h-index
1–5