Concepedia

Sales Frequency

Sales Frequency is a pricing strategy metric that quantifies the rate at which promotional discounts are implemented within a high-low pricing framework to stimulate consumer purchasing behavior.

45

Publications

2.4K

Citations

112

Authors

66

Institutions

Publications per year

2017–2026

13

Parents

Publications

45

Cyclic Pricing by a Durable Goods Monopolist

John Conlisk, Eitan Gerstner, Joel Sobel · The Quarterly Journal of Economics · 1984 · 361 citations

, , +12

The current and future sales impact of a retail frequency reward program

Gail Ayala Taylor, Scott A. Neslin · Journal of Retailing · 2005 · 267 citations

, , +14

RFM model for customer purchase behavior using K-Means algorithm

P. Anitha, Malini M. Patil · Journal of King Saud University - Computer and Information Sciences · 2019 · 197 citations · Full text

, , +17

Consumer Perceptions of Promotional Activity

Aradhna Krishna, Imran S. Currim, Robert W. Shoemaker · Journal of Marketing · 1991 · 189 citations

, , +17

Do Short Sellers Front-Run Insider Sales?

Mozaffar Khan, Hai Lu · The Accounting Review · 2013 · 131 citations · Full text

, , +9

1–5 of 45

Authors

112

  1. RW
    Robert W. Shoemaker

    New York University, United States

    4 publications · 341 citations

    4

    h-index

  2. JB
    Joseph B. Kadane

    Carnegie Mellon University, United States

    3 publications · 129 citations

    3

    h-index

  3. HL
    Hai Lu

    University of Toronto, Canada

    2 publications · 147 citations

    2

    h-index

  4. RS
    Richard Staelin

    Duke University, United States

    2 publications · 44 citations

    2

    h-index

  5. FR
    F. Robert Shoaf

    New York University, United States

    2 publications · 44 citations

    2

    h-index

1–5 of 112

Institutions

66

  1. New York University

    New York, United States

    3 h-index

    4 publications

    355 citations

  2. Columbia University

    New York, United States

    3 h-index

    3 publications

    341 citations

  3. Carnegie Mellon University

    Pittsburgh, United States

    2 h-index

    5 publications

    313 citations

  4. North Carolina State University

    Raleigh, United States

    2 h-index

    2 publications

    388 citations

  5. University of California, Irvine

    Irvine, United States

    2 h-index

    2 publications

    297 citations

  6. University of Illinois Chicago

    Chicago, United States

    2 h-index

    2 publications

    52 citations

  7. University of Toronto

    Toronto, Canada

    2 h-index

    2 publications

    147 citations

  8. University of South Carolina Lancaster

    Lancaster, United States

    1 h-index

    1 publications

    37 citations

1–8 of 66

Venues

  1. Journal of Marketing Research

    7 publications · 170 citations

    7

    h-index

  2. SSRN Electronic Journal

    Repository · 2 publications · 26 citations

    2

    h-index

  3. Management Science

    2 publications · 56 citations

    2

    h-index

  4. Journal of Marketing

    JM · 2 publications · 297 citations

    2

    h-index

  5. Nicotine & Tobacco Research

    1 publications · 13 citations

    1

    h-index

1–5