High-Low Pricing is a retail pricing strategy in which a firm initially sets prices significantly above the competitive level (high) and subsequently offers temporary reductions (low) through sales or promotions to stimulate consumer demand.
15
Publications
671
Citations
34
Authors
24
Institutions
Publications per year
2017–2026
6
Publications
15
1–5 of 15
Authors
34
- PM
1
h-index
- CL
1
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- PF
1
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- GP
1
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- DJ
1
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1–5 of 34
Institutions
24
Clark University
Worcester, United States
1 h-index
1 publications
14 citations
Nicolaus Copernicus University
Torun, Poland
1 h-index
2 publications
66 citations
Aalto University
Espoo, Finland
1 h-index
2 publications
46 citations
Manchester School of Architecture
Manchester, United Kingdom
1 h-index
3 publications
45 citations
Indian Institute of Technology Kharagpur
Kharagpur, India
1 h-index
1 publications
23 citations
Georgetown University
Washington, United States
1 h-index
1 publications
51 citations
University of Louisville
Louisville, United States
1 h-index
1 publications
14 citations
Eli Lilly (United States)
Indianapolis, United States
1 h-index
1 publications
14 citations
1–8 of 24
Venues
- Journal of Retailing
2 publications · 65 citations
2
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- RePEc: Research Papers in Economics
Repository · 1 publications · 14 citations
1
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- International Journal of Forecasting
1 publications · 33 citations
1
h-index
- Screen
1 publications · 21 citations
1
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- European Journal of Operational Research
1 publications · 17 citations
1
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1–5