Concepedia

Regular Price Setting

Regular Price Setting is a pricing strategy within the domain of retail pricing theory that entails establishing a consistent, non-discounted price for a product or service to signal quality and support brand positioning, distinguishing it from promotional or dynamic pricing tactics by maintaining long-term price stability.

69

Publications

4.7K

Citations

159

Authors

96

Institutions

Publications per year

2017–2026

12

Variants

Everyday Pricing

Parents

Publications

69

Strategic Customer Behavior, Commitment, and Supply Chain Performance

Xuanming Su, Fuqiang Zhang · Management Science · 2008 · 530 citations

, , +14

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

Baba Shiv, Ziv Carmon, Dan Ariely · Journal of Marketing Research · 2005 · 514 citations

, , +16

Managing Advertising and Promotion for Long-Run Profitability

Kamel Jedidi, Carl F. Mela · Marketing Science · 1999 · 409 citations

, , +17

<i>Computing in Crystallography</i>

Acta Crystallographica Section B · 1980 · 298 citations

, , +14

Optimal Pricing of Experience Goods

Carl Shapiro · The Bell Journal of Economics · 1983 · 215 citations

, , +13

1–5 of 69

Authors

159

  1. CS
    Christopher S. Tang

    University of California, Los Angeles, United States

    4 publications · 106 citations

    4

    h-index

  2. DH
    Daniel Hosken

    Federal Trade Commission, United States

    2 publications · 176 citations

    2

    h-index

  3. PH
    Paul Heidhues

    Heinrich Heine University Düsseldorf, Germany

    2 publications · 175 citations

    2

    h-index

  4. FZ
    Fuqiang Zhang

    Washington University in St. Louis, United States

    2 publications · 614 citations

    2

    h-index

  5. BS
    Baba Shiv

    Stanford University, United States

    2 publications · 574 citations

    2

    h-index

1–5 of 159

Institutions

96

  1. University of California, Los Angeles

    Los Angeles, United States

    5 h-index

    8 publications

    218 citations

  2. Washington University in St. Louis

    St Louis, United States

    3 h-index

    3 publications

    662 citations

  3. Massachusetts Institute of Technology

    Cambridge, United States

    3 h-index

    3 publications

    661 citations

  4. University of Bonn

    Bonn, Germany

    3 h-index

    3 publications

    95 citations

  5. European School of Management and Technology

    Berlin, Germany

    2 h-index

    2 publications

    223 citations

  6. University of Vienna

    Vienna, Austria

    2 h-index

    5 publications

    75 citations

  7. Babson College

    Wellesley, United States

    2 h-index

    4 publications

    125 citations

  8. Emory University

    Atlanta, United States

    2 h-index

    2 publications

    49 citations

1–8 of 96

Venues

  1. SSRN Electronic Journal

    Repository · 8 publications · 233 citations

    8

    h-index

  2. Management Science

    6 publications · 793 citations

    6

    h-index

  3. Journal of Economics & Management Strategy

    JEMS · 3 publications · 57 citations

    3

    h-index

  4. Journal of Marketing Research

    3 publications · 594 citations

    3

    h-index

  5. Marketing Science

    3 publications · 556 citations

    3

    h-index

1–5