Retail Format Mix is a strategic retail construct that specifies the composition and integration of different retail format types within a store network to optimize market coverage, customer reach, and operational efficiency.
23
Publications
1.1K
Citations
65
Authors
40
Institutions
Publications per year
2017–2026
6
Parents
Publications
23
Optimal trade-in strategy of business-to-consumer platform with dual-format retailing model
Kaiying Cao, Xiaoyan Xu, Yiwen Bian et al. · Omega · 2018 · 165 citations
Selling Formats for Search Goods
Birger Wernerfelt · Marketing Science · 1994 · 104 citations
1–5 of 23
Authors
65
- CT
2
h-index
- AB
1
h-index
- APAfrida Pratiwi
1 publications · 19 citations
1
h-index
- YZ
1
h-index
- HE
1
h-index
1–5 of 65
Institutions
40
University of Surrey
Guildford, United Kingdom
2 h-index
3 publications
131 citations
Tripura University
Agartala, India
1 h-index
1 publications
29 citations
University of California, Berkeley
Berkeley, United States
1 h-index
1 publications
14 citations
University of Rochester
Rochester, United States
1 h-index
2 publications
28 citations
Université de Rennes
Rennes, France
1 h-index
1 publications
26 citations
The University of Texas at El Paso
El Paso, United States
1 h-index
2 publications
20 citations
University of Duisburg-Essen
Essen, Germany
1 h-index
1 publications
16 citations
Nanchang University
Nanchang, China
1 h-index
1 publications
165 citations
1–8 of 40
Venues
- Journal of Retailing and Consumer Services
4 publications · 121 citations
4
h-index
- Marketing Science
2 publications · 142 citations
2
h-index
- Journal of Marketing
JM · 2 publications · 53 citations
2
h-index
- Journal of Services Marketing
1 publications · 95 citations
1
h-index
- Journal of Property Investment and Finance
1 publications · 26 citations
1
h-index
1–5