Concepedia

Reference-dependent Demand

Reference-Dependent Demand is a behavioral demand model in which consumer valuation and purchasing decisions are systematically influenced by deviations from a reference point, such as past prices or expectations, rather than absolute price levels alone.

130

Publications

12.7K

Citations

276

Authors

184

Institutions

Publications per year

2017–2026

32

Parents

Publications

130

A Reference Price Model of Brand Choice for Frequently Purchased Products

Russell S. Winer · Journal of Consumer Research · 1986 · 948 citations

, , +17

Reference Points and Effort Provision

Johannes Abeler, Armin Falk, Lorenz Göette et al. · American Economic Review · 2011 · 859 citations

, , +14

Reference Price Research: Review and Propositions

Tridib Mazumdar, S. P. Raj, Indrajit Sinha · Journal of Marketing · 2005 · 837 citations

, , +16

Contextual and Temporal Components of Reference Price

K. N. Rajendran, Gerard J. Tellis · Journal of Marketing · 1994 · 478 citations

, , +17

Dynamic Pricing Strategies with Reference Effects

Ioana Popescu, Yaozhong Wu · Operations Research · 2007 · 468 citations

, , +17

1–5 of 130

Authors

276

  1. RC
    Régis Chenavaz

    Kedge Business School, France

    4 publications · 112 citations

    4

    h-index

  2. RS
    Russell S. Winer

    New York University, United States

    4 publications · 1.6K citations

    4

    h-index

  3. LG
    Lorenz Göette

    University of Lausanne, Switzerland

    3 publications · 1.1K citations

    3

    h-index

  4. MG
    Mehmet Güray Güler

    Boğaziçi University, Türkiye

    3 publications · 108 citations

    3

    h-index

  5. RE
    Randolph E. Bucklin

    University of California, Los Angeles, United States

    3 publications · 810 citations

    3

    h-index

1–5 of 276

Institutions

184

  1. University of California, Berkeley

    Berkeley, United States

    4 h-index

    5 publications

    257 citations

  2. University of Bonn

    Bonn, Germany

    4 h-index

    5 publications

    1.2K citations

  3. Kedge Business School

    Talence, France

    4 h-index

    5 publications

    145 citations

  4. University of Houston

    Houston, United States

    4 h-index

    6 publications

    860 citations

  5. University of Science and Technology of China

    Hefei, China

    4 h-index

    10 publications

    779 citations

  6. University of California San Diego

    San Diego, United States

    3 h-index

    5 publications

    506 citations

  7. Virginia Tech

    Blacksburg, United States

    3 h-index

    3 publications

    83 citations

  8. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    5 publications

    504 citations

1–8 of 184

Venues

  1. Journal of Consumer Research

    JCR · 7 publications · 2.4K citations

    7

    h-index

  2. Management Science

    5 publications · 342 citations

    5

    h-index

  3. Journal of Business Research

    JBR · 5 publications · 172 citations

    5

    h-index

  4. Journal of Retailing

    5 publications · 549 citations

    5

    h-index

  5. Journal of Marketing

    JM · 5 publications · 2K citations

    5

    h-index

1–5