Concepedia

Purchase Decision Influence

Purchase Decision Influence is an analytical construct within nutritional label research that identifies and quantifies the extent to which specific label attributes, such as nutrient content claims, serving size information, or front-of-package symbols, systematically affect consumer choices by altering perceived healthfulness, product valuation, or purchasing behavior.

849

Publications

48.7K

Citations

2.1K

Authors

905

Institutions

Publications per year

2017–2026

446

Parents

Publications

849

Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions

Karina Sokolova, Hajer Kéfi · Journal of Retailing and Consumer Services · 2019 · 1.5K citations

, , +10

Word-of-Mouth Processes within a Services Purchase Decision Context

Harvir S. Bansal, Peter Voyer · Journal of Service Research · 2000 · 1.3K citations

, , +10

How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product

Irwin P. Levin, Gary J. Gaeth · Journal of Consumer Research · 1988 · 1.2K citations

, , +15

The influence of firm behavior on purchase intention: do consumers really care about business ethics?

Elizabeth H. Creyer · Journal of Consumer Marketing · 1997 · 1.1K citations

, , +17

Product Familiarity and Learning New Information

Eric J. Johnson, J. Edward Russo · Journal of Consumer Research · 1984 · 905 citations

, , +11

1–5 of 849

Authors

2.1K

  1. US
    Ujang Sumarwan

    IPB University, Indonesia

    4 publications · 83 citations

    4

    h-index

  2. CK
    Chankon Kim

    Concordia University, Canada

    4 publications · 276 citations

    4

    h-index

  3. HL
    Harry L. Davis

    University of Chicago, United States

    4 publications · 974 citations

    4

    h-index

  4. PV
    Peter Voyer

    Wilfrid Laurier University, Canada

    3 publications · 1.4K citations

    3

    h-index

  5. KA
    Kristina Arslain

    University of Nebraska–Lincoln, United States

    3 publications · 65 citations

    3

    h-index

1–5 of 2.1K

Institutions

905

  1. Universitas Patria Artha

    Makassar, Indonesia

    17 h-index

    39 publications

    870 citations

  2. Mercu Buana University

    Jakarta, Indonesia

    9 h-index

    19 publications

    789 citations

  3. University of Florida

    Gainesville, United States

    8 h-index

    12 publications

    1.2K citations

  4. Florida State University

    Tallahassee, United States

    7 h-index

    8 publications

    1K citations

  5. Institut Teknologi dan Bisnis Kalbe

    Jakarta, Indonesia

    6 h-index

    11 publications

    332 citations

  6. State University of Jakarta

    Jakarta, Indonesia

    6 h-index

    16 publications

    300 citations

  7. Michigan State University

    East Lansing, United States

    5 h-index

    11 publications

    1.1K citations

  8. Binus University

    Jakarta, Indonesia

    5 h-index

    15 publications

    308 citations

1–8 of 905

Venues

  1. Journal of Marketing Research

    22 publications · 2.1K citations

    19

    h-index

  2. Journal of Marketing

    JM · 16 publications · 1.7K citations

    14

    h-index

  3. Sustainability

    16 publications · 571 citations

    14

    h-index

  4. Journal of Consumer Marketing

    14 publications · 2.6K citations

    13

    h-index

  5. Journal of Consumer Research

    JCR · 13 publications · 3.8K citations

    13

    h-index

1–5