Ujang Sumarwan

THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND IMAGE, SELF-CONCEPT, AND PURCHASE INTENTION

Atika Hermanda, Ujang Sumarwan, Netti Tinaprillia · Journal of Consumer Sciences · 2019 · 203 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +24

The effects of perceived locus of control and perceived income adequacy on satisfaction with financial status of rural households

Ujang Sumarwan, Tahira K. Hira · Journal of Family and Economic Issues · 1993 · 111 citations

Status Attainment, Rural Economy, Family Economics +11

Assessing the effects of perceived quality and perceived value on customer satisfaction

Andreas Samudro, Ujang Sumarwan, Megawati Simanjuntak et al. · Management Science Letters · 2019 · 93 citations · Full text

Individual and Socio-Cultural Factors as Driving Forces of the Purchase Intention for Organic Food by Middle Class Consumers in Indonesia

Mukhamad Najib, Ujang Sumarwan, Stevia Septiani et al. · Journal of International Food & Agribusiness Marketing · 2021 · 44 citations

Factors Affecting Poor Strategy Implementation

Muh. Darmin Ahmad Pella, Ujang Sumarwan, Arief Daryanto et al. · Gadjah Mada International Journal of Business · 2013 · 33 citations · Full text

Total Quality Management, Strategy Theory, Strategy Implementation +15