Megawati Simanjuntak

Assessing the effects of perceived quality and perceived value on customer satisfaction

Andreas Samudro, Ujang Sumarwan, Megawati Simanjuntak et al. · Management Science Letters · 2019 · 95 citations · Full text

Business, Marketing, Marketing Management +12

Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing

Megawati Simanjuntak, Nidya Luthfi Nafila, Lilik Noor Yuliati et al. · Sustainability · 2023 · 74 citations · Full text

Business, Marketing, Marketing Management +14

The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students

Megawati Simanjuntak, Muhammad Mardi Dewantara · ASEAN Marketing Journal · 2014 · 52 citations · Full text

Humanities, Food Science, Religious Studies +14

A general structural equation model of the emotions and repurchase intention in modern retail

Megawati Simanjuntak, Hanum Rachmawati Nur, Bagus Sartono et al. · Management Science Letters · 2019 · 47 citations · Full text

Business, Marketing, Retail Management +17

Factors Affecting Consumer Interest In Electronic Money Usage With Theory Of Planned Behavior (TPB)

Anton Priyo Nugroho, Mukhamad Najib, Megawati Simanjuntak · Journal of Consumer Sciences · 2018 · 45 citations · Full text

Business, Behavioral Sciences, Information Systems +14