Concepedia

Andreas Samudro

AS

2

Publications

108

Citations

2

H-Index

2019

Active since

Affiliations

IPB University(Current)

Andreas Samudro is an author at IPB University specializing in consumer decision making, business, and customer satisfaction.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchMarketing StrategyPurchase IntentionConsumer UncertaintyCustomer SatisfactionHospitality Marketing

Publications per year

2019–2019

2

Publications

2

Assessing the effects of perceived quality and perceived value on customer satisfaction

Andreas Samudro, Ujang Sumarwan, Megawati Simanjuntak et al. · Management Science Letters · 2019 · 93 citations · Full text

How Commitment, Satisfaction, and Cost Fluctuations Influence Customer Loyalty

Andreas Samudro, Ujang Sumarwan, Megawati Simanjuntak et al. · GATR Journal of Management and Marketing Review · 2019 · 15 citations

Customer Satisfaction, Relationship Marketing, Consumer Decision Making +12

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