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Atika Hermanda

AH

1

Publications

203

Citations

1

H-Index

2019

Active since

Atika Hermanda is an author specializing in brand development, brand building, and brand management.

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Publications per year

2019–2019

1

Publications

1

THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND IMAGE, SELF-CONCEPT, AND PURCHASE INTENTION

Atika Hermanda, Ujang Sumarwan, Netti Tinaprillia · Journal of Consumer Sciences · 2019 · 203 citations · Full text

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