Karina Sokolova

Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions

Karina Sokolova, Hajer Kéfi · Journal of Retailing and Consumer Services · 2019 · 1.4K citations

Marketing, Youtube Bloggers, Viral Marketing +10

You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise

Karina Sokolova, Charles Pérez · Journal of Retailing and Consumer Services · 2020 · 289 citations

Physical Activity, Fitness Influencers, Social Influence +16

Android application classification and anomaly detection with graph-based permission patterns

Karina Sokolova, Charles Pérez, Marc Lemercier · Decision Support Systems · 2016 · 52 citations

Mobile Security, Anomaly Detection, Engineering +7

Digital social capital and performance of initial coin offerings

Charles Pérez, Karina Sokolova, Malick Konate · Technological Forecasting and Social Change · 2020 · 48 citations

Digital Capital, Fintech, Digital Finance +4

Home cooking in the digital age: When observing food influencers on social media triggers the imitation of their practices

Karina Sokolova, Saeedeh Rezaee Vessal, Charles Pérez · Psychology and Marketing · 2024 · 21 citations

Digital Society, Digital Marketing, Consumer Study +30