Concepedia

Hajer Kéfi

HK

Statistics

Publications

16

Citations

4.4K

H-Index

14

Active since

2002

Affiliations

Paris School of Business(Current)

Université Paris Cité

EM Strasbourg Business School

Pôle Léonard de Vinci

Délégation Paris 5

Hajer Kéfi is an author at Paris School of Business specializing in business, social sciences, and business-it alignment.

Publications per year

2002–2023

16

Publications

16

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes et al. · International Journal of Information Management · 2020 · 2.5K citations · Full text

Business, Marketing, Marketing Management +14

Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions

Karina Sokolova, Hajer Kéfi · Journal of Retailing and Consumer Services · 2019 · 1.5K citations

Business, Communication, Marketing +10

Managing culture creep: Toward a strategic model of user IT culture

Isabelle Walsh, Hajer Kéfi, Richard Baskerville · The Journal of Strategic Information Systems · 2010 · 81 citations

Management, Information Systems, Management Information Systems +12

A Dynamic Capabilities Approach to Understanding the Impact of IT-Enabled Businesses Processes and IT-Business Alignment on the Strategic and Operational Performance of the Firm

Andrew Schwarz, Michel Kalika, Hajer Kéfi et al. · Communications of the Association for Information Systems · 2010 · 66 citations · Full text

Management, Management Information Systems, Strategic Management +17

Fostering positive customer attitudes and usage intentions for scheduling services via chatbots

Daniel Maar, Ekaterina Besson, Hajer Kéfi · Journal of service management · 2022 · 60 citations

Social Sciences, Psychology, Social Psychology +13

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