Concepedia

Program Context Effects

Program Context Effects is a construct in broadcast advertising research that refers to the influence of a television program’s content, tone, and audience engagement on the perception, recall, and effectiveness of embedded advertisements, distinguishing it from mere placement or scheduling effects by emphasizing the qualitative alignment between program context and ad response.

119

Publications

6.8K

Citations

318

Authors

150

Institutions

Publications per year

2017–2026

21

Parents

Publications

119

Happy and Sad TV Programs: How They Affect Reactions to Commercials

Marvin E. Goldberg, Gerald J. Gorn · Journal of Consumer Research · 1987 · 506 citations

, , +17

Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects

Michael A. Kamins, Lawrence J. Marks, Deborah Skinner · Journal of Advertising · 1991 · 267 citations

, , +15

Consumer reactions to product placement strategies in television sponsorship

Alain d’Astous, Nathalie Séguin · European Journal of Marketing · 1999 · 205 citations

, , +17

The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall

Mark A. Pavelchak, John H. Antil, James M. Munch · Journal of Consumer Research · 1988 · 201 citations

, , +17

Elixir: Effective object-oriented program repair

Ripon K. Saha, Yingjun Lyu, Hiroaki Yoshida et al. · 2017 · 200 citations · Full text

, , +12

1–5 of 119

Authors

318

  1. AF
    Adrian Furnham

    University College London, United Kingdom

    8 publications · 276 citations

    8

    h-index

  2. BG
    Barrie Gunter

    University College London, United Kingdom

    5 publications · 218 citations

    5

    h-index

  3. PP
    Philip Palmgreen

    University of Kentucky, United States

    3 publications · 336 citations

    3

    h-index

  4. CE
    Claire E. Norris

    University of Leicester, United Kingdom

    3 publications · 127 citations

    3

    h-index

  5. JS
    Jingting Shao

    BI Norwegian Business School, Norway

    3 publications · 193 citations

    3

    h-index

1–5 of 318

Institutions

150

  1. University College London

    London, United Kingdom

    7 h-index

    15 publications

    568 citations

  2. University of Sheffield

    Sheffield, United Kingdom

    4 h-index

    4 publications

    187 citations

  3. Pennsylvania State University

    State College, United States

    3 h-index

    5 publications

    114 citations

  4. University of Southern California

    Los Angeles, United States

    3 h-index

    20 publications

    1.1K citations

  5. University of Michigan

    Ann Arbor, United States

    3 h-index

    6 publications

    342 citations

  6. University of Leicester

    Leicester, United Kingdom

    3 h-index

    3 publications

    127 citations

  7. Indiana University

    Bloomington, United States

    3 h-index

    3 publications

    299 citations

  8. ETH Zurich

    Zurich, Switzerland

    2 h-index

    4 publications

    330 citations

1–8 of 150

Venues

  1. Journal of Advertising

    11 publications · 958 citations

    11

    h-index

  2. Applied Cognitive Psychology

    ACP · 5 publications · 183 citations

    5

    h-index

  3. Psychology and Marketing

    4 publications · 164 citations

    4

    h-index

  4. Journal of Applied Social Psychology

    3 publications · 120 citations

    3

    h-index

  5. International Journal of Project Management

    3 publications · 312 citations

    3

    h-index

1–5