Concepedia

Author

Nathalie Séguin

HEC Montréal

Also Known As

Nathalie Séguin

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Publications

205

Citations

1

H-Index

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Concepts

All Affiliations

HEC Montréal
NS

About

Nathalie Séguin is an author at HEC Montréal specializing in advertising effectiveness, consumer decision making, and brand strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Arts

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205

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Management

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205

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Marketing

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Advertising Effectiveness

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205

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Brand Building

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Nathalie Séguin

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1

Publications

205

Citations

1

H-Index

YearCitations

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