Concepedia
Statistics
Publications
8
Citations
675
H-Index
Active since
1992
Affiliations
University of Leicester(Current)
De Montfort University
Claire E. Norris is an author at University of Leicester specializing in marketing, psychology, and advertising.
Top concepts
MarketingManagementPsychologyAdvertisingConsumer ResearchArtsMedia StudiesPersuasionTelevisionCommunication
Publications per year
1992–2003
Comparing Rating Scales of Different Lengths: Equivalence of Scores from 5-Point and 7-Point Scales
Andrew M. Colman, Claire E. Norris, Carolyn C. Preston · Psychological Reports · 1997 · 270 citations
Quality Of Life, Customer Satisfaction, Engineering +22
Context Effects on Recall and Recognition of Magazine Advertisements
Claire E. Norris, Andrew M. Colman · Journal of Advertising · 1992 · 182 citations · Full text
CONTEXT EFFECTS ON MEMORY FOR TELEVISION ADVERTISEMENTS
Claire E. Norris, Andrew M. Colman · Social Behavior and Personality An International Journal · 1993 · 76 citations · Full text
Behavioral Decision Making, Consumer Study, Targeted Advertising +24
Personality and moral reasoning in young offenders
Paul Aleixo, Claire E. Norris · Personality and Individual Differences · 2000 · 44 citations
Forensic Psychology, Moral Development, Psychology +7
Selective exposure to television programmes and advertising effectiveness
Claire E. Norris, Andrew M. Colman, Paul Aleixo · Applied Cognitive Psychology · 2003 · 31 citations
Consumer Study, Targeted Advertising, Consumer Research +17
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