Concepedia

Carolyn C. Preston

CC

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Publications

3

Citations

2.2K

H-Index

3

Active since

1997

Affiliations

University of Leicester(Current)

Carolyn C. Preston is an author at University of Leicester specializing in psychology, social sciences, and customer satisfaction.

Top concepts

Publications per year

1997–2000

3

Publications

3

Optimal number of response categories in rating scales: reliability, validity, discriminating power, and respondent preferences

Carolyn C. Preston, Andrew M. Colman · Acta Psychologica · 2000 · 1.9K citations

, , +15

Comparing Rating Scales of Different Lengths: Equivalence of Scores from 5-Point and 7-Point Scales

Andrew M. Colman, Claire E. Norris, Carolyn C. Preston · Psychological Reports · 1997 · 270 citations

, , +22

Mystery Customer Research: Cognitive Processes Affecting Accuracy

Lisa J. Morrison, Andrew M. Colman, Carolyn C. Preston · Market Research Society Journal · 1997 · 58 citations

, , +14

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