Concepedia

Product-specific Segmentation

Product-Specific Segmentation is a segmentation approach that categorizes consumers based on unique product-related attributes or usage patterns, distinguishing it from broader demographic, geographic, or psychographic segmentation methods by focusing exclusively on product-specific behaviors, needs, or preferences.

16

Publications

947

Citations

32

Authors

17

Institutions

Publications per year

2017–2026

2

Parents

Publications

16

Domain‐specific Market Segmentation

W. Fred van Raaij, T.M.M. Verhallen · European Journal of Marketing · 1994 · 171 citations · Full text

, , +14

Market Segmentation and Positioning in Specialized Industrial Markets

Peter Doyle, John Saunders · Journal of Marketing · 1985 · 160 citations

, , +14

High-Definition Television: Assessing Demand Forecasts for a Next Generation Consumer Durable

Barry L. Bayus · Management Science · 1993 · 102 citations

, , +17

Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music Compact Disc Sales

Wendy W. Moe, Peter S. Fader · Journal of Marketing Research · 2001 · 93 citations

, , +17

Market Segmentation and Positioning in Specialized Industrial Markets

Peter Doyle, John Saunders · Journal of Marketing · 1985 · 80 citations

, , +14

1–5 of 16

Authors

32

  1. RD
    Robert D. Hisrich

    Banner Thunderbird Medical Center, United States

    2 publications · 64 citations

    2

    h-index

  2. MP
    Michael Peters

    International Center for Tropical Agriculture, Colombia

    2 publications · 64 citations

    2

    h-index

  3. WR
    William R. Darden

    University of Georgia, United States

    2 publications · 97 citations

    2

    h-index

  4. FD
    Fred D. Reynolds

    University of Georgia, United States

    2 publications · 97 citations

    2

    h-index

  5. PD
    Peter Doyle

    University of Warwick, United Kingdom

    2 publications · 240 citations

    2

    h-index

1–5 of 32

Institutions

17

  1. Boston College

    Boston, United States

    2 h-index

    4 publications

    128 citations

  2. University of Bradford

    Bradford, United Kingdom

    2 h-index

    4 publications

    480 citations

  3. University of Udine

    Udine, Italy

    1 h-index

    2 publications

    34 citations

  4. Universitas Muhammadiyah Sidoarjo

    Sidoarjo, Indonesia

    1 h-index

    4 publications

    100 citations

  5. Loughborough University

    Loughborough, United Kingdom

    1 h-index

    4 publications

    84 citations

  6. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    1 publications

    93 citations

  7. Jacobs Institute

    Buffalo, United States

    1 h-index

    2 publications

    60 citations

  8. The University of Texas at Austin

    Austin, United States

    1 h-index

    1 publications

    93 citations

1–8 of 17

Venues

  1. Journal of Marketing

    JM · 4 publications · 304 citations

    4

    h-index

  2. Journal of Marketing Research

    3 publications · 190 citations

    3

    h-index

  3. EuroMed Journal of Business

    1 publications · 17 citations

    1

    h-index

  4. The Journal of Marketing Theory and Practice

    JMTP · 1 publications · 15 citations

    1

    h-index

  5. Benefit Jurnal Manajemen dan Bisnis

    1 publications · 25 citations

    1

    h-index

1–5