Concepedia

John Saunders

JS

79

Publications

3.3K

Citations

34

H-Index

1985

Active since

Affiliations

University College London(Current)

Public Health England

Loughborough University

University of Bradford

Glasgow Caledonian University

John Saunders is an author at University College London specializing in business, marketing, and management.

Top concepts

MarketingBusinessManagementMarketing StrategyBusiness StrategyMarketing ManagementConsumer ResearchMedicineEconomicsAdvertising

Publications per year

1985–2025

79

Publications

79

2018 UK national guideline for the management of infection with <i>Neisseria gonorrhoeae</i>

Helen Fifer, John Saunders, Suneeta Soni et al. · International Journal of STD & AIDS · 2019 · 248 citations

Microbial Disease, Uk National Guideline, Healthcare-associated Infection +10

Market Segmentation and Positioning in Specialized Industrial Markets

Peter Doyle, John Saunders · Journal of Marketing · 1985 · 159 citations

Market Development, Market Mechanism, Market Analysis +13

Detection in the United Kingdom of the Neisseria gonorrhoeae FC428 clone, with ceftriaxone resistance and intermediate resistance to azithromycin, October to December 2018

David W. Eyre, Katy Town, Teresa Street et al. · Eurosurveillance · 2019 · 144 citations · Full text

Multiproduct Advertising Budgeting

Peter Doyle, John Saunders · Marketing Science · 1990 · 118 citations

Targeted Advertising, Business Analytics, Allocation Rules +16

Business orientations and corporate success

Veronica Wong, John Saunders · Journal of Strategic Marketing · 1993 · 102 citations

Customer Satisfaction, Marketing Orientation, Firm Performance +14

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