Concepedia

Peripheral Route Processing

Peripheral Route Processing is a cognitive pathway within the Elaboration Likelihood Model that relies on heuristic cues and incidental stimuli rather than systematic evaluation of argument quality to influence attitude change.

91

Publications

8.2K

Citations

230

Authors

149

Institutions

Publications per year

2017–2026

34

Parents

Publications

91

The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.

Richard E. Petty, John T. Cacioppo · Journal of Personality and Social Psychology · 1984 · 1.7K citations

, , +10

E-WOM and Accommodation

Raffaele Filieri, Fraser McLeay · Journal of Travel Research · 2013 · 930 citations

, , +16

The elaboration likelihood model: review, critique and research agenda

Philip J. Kitchen, Gayle Kerr, Don E. Schultz et al. · European Journal of Marketing · 2014 · 352 citations · Full text

, , +14

Descriptive normative beliefs and conservation behavior: The moderating roles of personal involvement and injunctive normative beliefs

Susanne Göckeritz, P. Wesley Schultz, Tania Rendón et al. · European Journal of Social Psychology · 2009 · 317 citations · Full text

, , +15

TELEVISION AND WEB ADVERTISING SYNERGIES

Yuhmiin Chang, Esther Thorson · Journal of Advertising · 2004 · 304 citations

, , +17

1–5 of 91

Authors

230

  1. RE
    Richard E. Petty

    The Ohio State University, United States

    3 publications · 2K citations

    3

    h-index

  2. JT
    John T. Cacioppo

    University of Chicago, United States

    3 publications · 2K citations

    3

    h-index

  3. SL
    Sheng-Hsien Lee

    Yuanpei University, Taiwan

    2 publications · 312 citations

    2

    h-index

  4. RS
    Rebeca San José Cabezudo

    Universidad de Valladolid, Spain

    2 publications · 111 citations

    2

    h-index

  5. EN
    Eun-Yeong Na

    Jeonbuk National University, South Korea

    1 publications · 13 citations

    1

    h-index

1–5 of 230

Institutions

149

  1. Xi'an Jiaotong University

    Xi'an, China

    3 h-index

    5 publications

    424 citations

  2. University of Iowa

    Iowa City, United States

    3 h-index

    4 publications

    191 citations

  3. University of Missouri

    Columbia, United States

    3 h-index

    4 publications

    2.3K citations

  4. Indiana University Bloomington

    Bloomington, United States

    2 h-index

    4 publications

    490 citations

  5. Universidad de Valladolid

    Valladolid, Spain

    2 h-index

    4 publications

    285 citations

  6. Kent State University

    Kent, United States

    2 h-index

    2 publications

    122 citations

  7. National Cheng Kung University

    Tainan City, Taiwan

    2 h-index

    3 publications

    195 citations

  8. Northumbria University

    Newcastle upon Tyne, United Kingdom

    2 h-index

    3 publications

    1.9K citations

1–8 of 149

Venues

  1. Psychology and Marketing

    4 publications · 489 citations

    4

    h-index

  2. Internet Research

    3 publications · 257 citations

    3

    h-index

  3. Frontiers in Psychology

    3 publications · 78 citations

    3

    h-index

  4. Personality and Social Psychology Bulletin

    PSPB · 3 publications · 244 citations

    3

    h-index

  5. 3

    h-index

1–5