Concepedia

Perceived Expertise

Perceived Expertise is a construct within source credibility that refers to the extent to which an influencer is regarded by their audience as possessing specialized knowledge, skills, or experience relevant to the endorsed product, service, or domain.

232

Publications

19.7K

Citations

591

Authors

339

Institutions

Publications per year

2017–2026

65

Parents

Publications

232

Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

Roobina Ohanian · Journal of Advertising · 1990 · 3.8K citations

, , +12

The Effects of Physician Empathy on Patient Satisfaction and Compliance

Sung Soo Kim, Stan A. Kaplowitz, Mark V. Johnston · Evaluation & the Health Professions · 2004 · 1.1K citations

, , +12

Matching products with endorsers: attractiveness versus expertise

Brian D. Till, Michael Busler · Journal of Consumer Marketing · 1998 · 445 citations

, , +13

The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation

Dipayan Biswas, Abhijit Biswas, Neel Das · Journal of Advertising · 2006 · 375 citations

, , +14

Who's Really Sharing? Effects of Social and Expert Status on Knowledge Exchange Within Groups

Melissa C. Thomas-Hunt, Tonya Y. Ogden, Margaret A. Neale · Management Science · 2003 · 371 citations

, , +17

1–5 of 232

Authors

591

  1. KG
    Kenneth G. DeBono

    Union College, United States

    4 publications · 378 citations

    4

    h-index

  2. MC
    Melissa C. Thomas-Hunt

    University of Virginia, United States

    3 publications · 415 citations

    3

    h-index

  3. RB
    Rainer Bromme

    University of Münster, Germany

    3 publications · 196 citations

    3

    h-index

  4. HK
    Howard Kassinove

    Hofstra University, United States

    3 publications · 116 citations

    3

    h-index

  5. WF
    Wai‐Tat Fu

    University of Illinois Urbana-Champaign, United States

    2 publications · 74 citations

    2

    h-index

1–5 of 591

Institutions

339

  1. Stanford University

    Stanford, United States

    6 h-index

    10 publications

    1.3K citations

  2. Cornell University

    Ithaca, United States

    5 h-index

    9 publications

    971 citations

  3. University of Illinois Urbana-Champaign

    Urbana, United States

    4 h-index

    7 publications

    380 citations

  4. Pennsylvania State University

    State College, United States

    4 h-index

    5 publications

    532 citations

  5. University of Georgia

    Athens, United States

    4 h-index

    5 publications

    128 citations

  6. The University of Texas at Austin

    Austin, United States

    4 h-index

    6 publications

    151 citations

  7. University of Utah

    Salt Lake City, United States

    4 h-index

    8 publications

    206 citations

  8. City University of Hong Kong

    Hong Kong, Hong Kong

    4 h-index

    8 publications

    444 citations

1–8 of 339

Venues

  1. Journal of Computer-Mediated Communication

    JCMC · 5 publications · 675 citations

    5

    h-index

  2. Personality and Social Psychology Bulletin

    PSPB · 4 publications · 206 citations

    4

    h-index

  3. ACR North American Advances

    4 publications · 311 citations

    4

    h-index

  4. Journal of Personality and Social Psychology

    4 publications · 575 citations

    4

    h-index

  5. Communication Research

    CR · 4 publications · 130 citations

    4

    h-index

1–5