Concepedia

Native Ad Effectiveness

Native Ad Effectiveness is a metric that quantifies the degree to which native advertising content achieves its intended persuasive and engagement objectives relative to conventional advertising formats within a given audience context.

58

Publications

3.3K

Citations

122

Authors

75

Institutions

Publications per year

2017–2026

46

Parents

Publications

58

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Bartosz W. Wojdynski, Nathaniel Evans · Journal of Advertising · 2015 · 600 citations

, , +17

Good native advertising isn’t a secret

Colin Campbell, Lawrence J. Marks · Business Horizons · 2015 · 154 citations

, , +9

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Colin Campbell, Nathaniel Evans · Journal of Interactive Marketing · 2018 · 122 citations

, , +14

Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness

Anocha Aribarg, Eric M. Schwartz · Journal of Marketing Research · 2019 · 118 citations

, , +17

Native Advertising Is the New Journalism

Erin Schauster, Patrick Ferrucci, Marlene S. Neill · American Behavioral Scientist · 2016 · 114 citations

, , +15

1–5 of 58

Authors

122

  1. BW
    Bartosz W. Wojdynski

    University of Georgia, United States

    5 publications · 907 citations

    5

    h-index

  2. YH
    Yan Huang

    University of Houston, United States

    4 publications · 168 citations

    4

    h-index

  3. LW
    Linwan Wu

    University of South Carolina, United States

    3 publications · 96 citations

    3

    h-index

  4. NE
    Nathaniel Evans

    University of Georgia, United States

    3 publications · 761 citations

    3

    h-index

  5. MA
    Michelle A. Amazeen

    Boston University, United States

    3 publications · 237 citations

    3

    h-index

1–5 of 122

Institutions

75

  1. University of Georgia

    Athens, United States

    11 h-index

    17 publications

    2.1K citations

  2. Grady Memorial Hospital

    Atlanta, United States

    5 h-index

    7 publications

    378 citations

  3. Boston University

    Boston, United States

    3 h-index

    3 publications

    237 citations

  4. University of South Carolina

    Columbia, United States

    3 h-index

    4 publications

    152 citations

  5. Louisiana State University

    Baton Rouge, United States

    3 h-index

    4 publications

    272 citations

  6. Syracuse University

    Syracuse, United States

    3 h-index

    3 publications

    224 citations

  7. University of Antwerp

    Antwerp, Belgium

    3 h-index

    7 publications

    312 citations

  8. University of Florida

    Gainesville, United States

    3 h-index

    3 publications

    138 citations

1–8 of 75

Venues

  1. Journal of Interactive Advertising

    10 publications · 475 citations

    9

    h-index

  2. International Journal of Advertising

    IJA · 7 publications · 281 citations

    7

    h-index

  3. American Behavioral Scientist

    ABS · 4 publications · 376 citations

    4

    h-index

  4. Journal of Research in Interactive Marketing

    2 publications · 63 citations

    2

    h-index

  5. Journal of Interactive Marketing

    JIM · 2 publications · 160 citations

    2

    h-index

1–5