Concepedia

Linwan Wu

LW

32

Publications

927

Citations

18

H-Index

2015

Active since

Affiliations

University of South Carolina(Current)

Emerson College

University of South Carolina Sumter

University of Florida

University of Miami

Linwan Wu is an author at University of South Carolina specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCommunicationInteractive MarketingConsumer BehaviorMarketing CommunicationAdvertisingSocial MediaArts

Publications per year

2015–2024

32

Publications

32

Understanding AI Advertising From the Consumer Perspective

Linwan Wu, Taylor Jing Wen · Journal of Advertising Research · 2021 · 75 citations

Artificial Intelligence, Digital Marketing, Targeted Advertising +18

Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing

Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen et al. · International Journal of Advertising · 2021 · 74 citations

Understanding the Impact of Media Engagement on the Perceived Value and Acceptance of Advertising Within Mobile Social Networks

Linwan Wu · Journal of Interactive Advertising · 2016 · 73 citations

Customer Satisfaction, Media Engagement, Mobile Social Media +18

Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots

Jhih-Syuan Lin, Linwan Wu · Computers in Human Behavior · 2022 · 68 citations

Marketing, Social Media, Psychological Process +14

Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency

Naa Amponsah Dodoo, Linwan Wu · International Journal of Internet Marketing and Advertising · 2019 · 61 citations

Customer Satisfaction, Online Impulse Tendency, Perceived Personalisation +16

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