Concepedia

Taylor Jing Wen

TJ

14

Publications

379

Citations

12

H-Index

2018

Active since

Affiliations

University of South Carolina(Current)

University of Miami

Emerson College

Virginia Commonwealth University

Ewha Womans University

Taylor Jing Wen is an author at University of South Carolina specializing in communication, management, and marketing.

Top concepts

MarketingManagementCommunicationPersuasionConsumer ResearchInteractive MarketingMarketing CommunicationAdvertisingSocial SciencesBehavioral Decision Making

Publications per year

2018–2024

14

Publications

14

Understanding AI Advertising From the Consumer Perspective

Linwan Wu, Taylor Jing Wen · Journal of Advertising Research · 2021 · 75 citations

Artificial Intelligence, Digital Marketing, Targeted Advertising +18

Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing

Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen et al. · International Journal of Advertising · 2021 · 74 citations

Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language

Taylor Jing Wen, Eunice Kim, Linwan Wu et al. · International Journal of Advertising · 2019 · 50 citations

Behavioral Decision Making, Targeted Advertising, Consumer Research +16

Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective

Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen · Journal of Advertising · 2024 · 28 citations

Artificial Intelligence, Behavioral Decision Making, Consumer Study +17

Uncertainty and Negative Emotions in Parental Decision-making on Childhood Vaccinations: Extending the Theory of Planned Behavior to the Context of Conflicting Health Information

Jo-Yun Li, Taylor Jing Wen, Robert McKeever et al. · Journal of Health Communication · 2021 · 25 citations

Conflicting Health Information, Behavioral Decision Making, Clinical Decision-making +25

Rows per page

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