Concepedia

Naa Amponsah Dodoo

NA

19

Publications

592

Citations

16

H-Index

2015

Active since

Affiliations

Emerson College(Current)

University of South Carolina

University of Florida

Ewha Womans University

University of South Carolina Sumter

Naa Amponsah Dodoo is an author at Emerson College specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingAdvertisingCommunicationMarketing CommunicationBrand AwarenessSocial Media

Publications per year

2015–2024

19

Publications

19

Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing

Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen et al. · International Journal of Advertising · 2021 · 74 citations

Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency

Naa Amponsah Dodoo, Linwan Wu · International Journal of Internet Marketing and Advertising · 2019 · 61 citations

Customer Satisfaction, Online Impulse Tendency, Perceived Personalisation +16

A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits

Naa Amponsah Dodoo, Jing Wen · Journal of Interactive Advertising · 2019 · 60 citations

Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language

Taylor Jing Wen, Eunice Kim, Linwan Wu et al. · International Journal of Advertising · 2019 · 50 citations

Behavioral Decision Making, Targeted Advertising, Consumer Research +16

The power of brand nostalgia: Contrasting brand personality dimensions and consumer‐brand relationships of nostalgic and non‐nostalgic brands

Seounmi Youn, Naa Amponsah Dodoo · Journal of Consumer Behaviour · 2021 · 44 citations

Digital Marketing, Consumer Research, Brand Strategy +20

Rows per page

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