Concepedia

Jing Wen

JW

14

Publications

397

Citations

12

H-Index

2014

Active since

Affiliations

University of South Carolina(Current)

University of Florida

Virginia Commonwealth University

Emerson College

Jing Wen is an author at University of South Carolina specializing in management, marketing, and communication.

Top concepts

ManagementMarketingArtsCommunicationConsumer ResearchSocial MediaSocial InfluenceMedia MarketingBrand ManagementDigital Marketing

Publications per year

2014–2022

14

Publications

14

A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits

Naa Amponsah Dodoo, Jing Wen · Journal of Interactive Advertising · 2019 · 60 citations

Online corporate social responsibility communication strategies and stakeholder engagements: A comparison of controversial versus noncontroversial industries

Baobao Song, Jing Wen · Corporate Social Responsibility and Environmental Management · 2019 · 57 citations

Digital Marketing, Social Marketing, Stakeholder Analysis +23

Extrinsic and intrinsic motivations as predictors of bicycle sharing usage intention: An empirical study for Tianjin, China

Ruijuan Wu, WU Zhong-kai, Jing Wen et al. · Journal of Cleaner Production · 2019 · 56 citations

Customer Satisfaction, Behavioral Sciences, Empirical Study +15

Corporate Ethical Branding on YouTube: CSR Communication Strategies and Brand Anthropomorphism

Jing Wen, Baobao Song · Journal of Interactive Advertising · 2017 · 40 citations

Csr Messages, Digital Marketing, Brand Strategy +21

The Role of Consumer Affect on Visual Social Networking Sites: How Consumers Build Brand Relationships

Aqsa Bashir, Jing Wen, Eunice Kim et al. · Journal of Current Issues & Research in Advertising · 2018 · 31 citations

Consumer Affect, Digital Marketing, Consumer Research +24

Rows per page

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