Concepedia

Baobao Song

BS

16

Publications

463

Citations

13

H-Index

2017

Active since

Affiliations

Virginia Commonwealth University(Current)

University of South Carolina

University of Florida

University of Miami

Baobao Song is an author at Virginia Commonwealth University specializing in management, corporate social responsibility, and communication.

Top concepts

ManagementArtsCommunicationCorporate Social ResponsibilityMarketingBusinessMedia MarketingSocial ResponsibilitySocial InfluenceSocial Marketing

Publications per year

2017–2024

16

Publications

16

Employees’ prosocial behavioral intentions through empowerment in CSR decision-making

Weiting Tao, Baobao Song, Mary Ann Ferguson et al. · Public Relations Review · 2018 · 84 citations

Employee Involvement, Behavioral Sciences, Employee Attitude +11

The interplay between post-crisis response strategy and pre-crisis corporate associations in the context of CSR crises

Weiting Tao, Baobao Song · Public Relations Review · 2020 · 72 citations

Corporate Strategy, Pre-crisis Corporate Associations, Management +12

Online corporate social responsibility communication strategies and stakeholder engagements: A comparison of controversial versus noncontroversial industries

Baobao Song, Jing Wen · Corporate Social Responsibility and Environmental Management · 2019 · 57 citations

Digital Marketing, Social Marketing, Stakeholder Analysis +23

Corporate Ethical Branding on YouTube: CSR Communication Strategies and Brand Anthropomorphism

Jing Wen, Baobao Song · Journal of Interactive Advertising · 2017 · 40 citations

Csr Messages, Digital Marketing, Brand Strategy +21

Unpack the relational and behavioral outcomes of internal CSR: Highlighting dialogic communication and managerial facilitation

Baobao Song, Weiting Tao · Public Relations Review · 2022 · 40 citations

Organizational Communication, Communication Study, Management +14

Rows per page

1–5 of 16