Ruijuan Wu

The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency

Ruijuan Wu, Jiuqi Chen, Cheng Lu Wang et al. · Journal of Business Research · 2021 · 104 citations

Emojis, Customer Satisfaction, Emoji Meaning Multipleness +11

The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios

Ruijuan Wu, Jingjing Liu, Shuai Chen · Journal of Research in Interactive Marketing · 2023 · 80 citations

Customer Satisfaction, Consumer Research, Social Influence +21

Why is a picture ‘worth a thousand words’? Pictures as information in perceived helpfulness of online reviews

Ruijuan Wu, Heng‐Hui Wu, Cheng Lu Wang · International Journal of Consumer Studies · 2020 · 70 citations

Consumer Research, Hybrid Review Format, Communication +21

Extrinsic and intrinsic motivations as predictors of bicycle sharing usage intention: An empirical study for Tianjin, China

Ruijuan Wu, WU Zhong-kai, Jing Wen et al. · Journal of Cleaner Production · 2019 · 56 citations

Customer Satisfaction, Behavioral Sciences, Empirical Study +15

The effects of online store informativeness and entertainment on consumers’ approach behaviors

Ruijuan Wu, Guiduo Wang, Yan Li · Asia Pacific Journal of Marketing and Logistics · 2019 · 37 citations

Entertainment Marketing, Cultural Consumption, Digital Marketing +22