Concepedia

Jingjing Liu

JL

1

Publications

80

Citations

1

H-Index

2023

Active since

Affiliations

Tianjin University of Technology(Current)

Jingjing Liu is an author at Tianjin University of Technology specializing in consumer engagement, social value, and interactive marketing.

ORCID

Top concepts

Publications per year

2023–2023

1

Publications

1

The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios

Ruijuan Wu, Jingjing Liu, Shuai Chen · Journal of Research in Interactive Marketing · 2023 · 80 citations

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