Concepedia

Multisensory Advertising

Multisensory Advertising is a creative advertising approach that integrates multiple sensory modalities—such as sight, sound, touch, smell, and taste—into advertising stimuli to enhance consumer engagement and brand experience beyond the limitations of single-sensory communication.

14

Publications

701

Citations

34

Authors

26

Institutions

Publications per year

2017–2026

8

Parents

Publications

14

The power of sensory marketing in advertising

Aradhna Krishna, Luca Cian, Tatiana Sokolova · Current Opinion in Psychology · 2016 · 195 citations

, , +11

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands

Vignesh Yoganathan, Victoria‐Sophie Osburg, Pervaiz Akhtar · Journal of Business Research · 2018 · 101 citations · Full text

, , +17

A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention

Lucy Simmonds, Svetlana Bogomolova, Rachel Kennedy et al. · Psychology and Marketing · 2020 · 73 citations

, , +17

Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence

Malaika Brengman, Kim Willems, Laurens De Gauquier · Frontiers in Psychology · 2022 · 71 citations · Full text

, , +14

Visual elements in advertising enhance odor perception and purchase intention: The role of mental imagery in multi-sensory marketing.

Minghui Lyu · Journal of Retailing and Consumer Services · 2024 · 40 citations

, , +17

1–5 of 14

Authors

34

  1. AK
    Aradhna Krishna

    University of Michigan, United States

    3 publications · 220 citations

    3

    h-index

  2. TS
    Tatiana Sokolova

    University of Michigan, United States

    2 publications · 206 citations

    2

    h-index

  3. LC
    Luca Cian

    University of Virginia, United States

    2 publications · 206 citations

    2

    h-index

  4. YK
    Yamen Koubaa

    France Business School, France

    1 publications · 21 citations

    1

    h-index

  5. CW
    Chang Won Lee

    Hanyang University, South Korea

    1 publications · 11 citations

    1

    h-index

1–5 of 34

Institutions

26

  1. University of Michigan

    Ann Arbor, United States

    3 h-index

    5 publications

    429 citations

  2. University of Virginia

    Charlottesville, United States

    2 h-index

    2 publications

    206 citations

  3. Ross School

    East Hampton, United States

    2 h-index

    3 publications

    401 citations

  4. Zhejiang University

    Hangzhou, China

    1 h-index

    2 publications

    80 citations

  5. University of South Australia

    Adelaide, Australia

    1 h-index

    5 publications

    365 citations

  6. HEC Paris

    Jouy-en-Josas, France

    1 h-index

    1 publications

    11 citations

  7. EM Normandie Business School

    Le Havre, France

    1 h-index

    1 publications

    21 citations

  8. Yonsei University

    Seoul, South Korea

    1 h-index

    1 publications

    24 citations

1–8 of 26

Venues

  1. SSRN Electronic Journal

    Repository · 2 publications · 25 citations

    2

    h-index

  2. Current Opinion in Psychology

    1 publications · 195 citations

    1

    h-index

  3. Journalism & Mass Communication Quarterly

    JMCQ · 1 publications · 37 citations

    1

    h-index

  4. Journal of Retailing and Consumer Services

    1 publications · 40 citations

    1

    h-index

  5. Visual Communication

    1 publications · 28 citations

    1

    h-index

1–5