Concepedia

Tatiana Sokolova

TS

9

Publications

554

Citations

9

H-Index

2016

Active since

Affiliations

University of Michigan(Current)

Tilburg University

University of Virginia

Tatiana Sokolova is an author at University of Michigan specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorConsumer Decision MakingBusinessConsumer UncertaintyBehavioral Decision MakingEconomicsAdvertising

Publications per year

2016–2023

9

Publications

9

The power of sensory marketing in advertising

Aradhna Krishna, Luca Cian, Tatiana Sokolova · Current Opinion in Psychology · 2016 · 183 citations

Advertising, Sensory Marketing, Targeted Advertising +7

The pipeline project: Pre-publication independent replications of a single laboratory's research pipeline

Martin Schweinsberg, Nikhil Madan, Michelangelo Vianello et al. · Journal of Experimental Social Psychology · 2016 · 119 citations · Full text

Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging

Tatiana Sokolova, Aradhna Krishna, Tim Döring · Journal of Consumer Research · 2023 · 79 citations · Full text

Consumer Uncertainty, Green Marketing, Product Labeling +23

The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?

Tatiana Sokolova, Satheesh Seenivasan, Manoj Thomas · Journal of Marketing Research · 2020 · 54 citations · Full text

Consumers Penny Wise, Consumer Economics, Consumer Uncertainty +26

Take It or Leave It: How Choosing versus Rejecting Alternatives Affects Information Processing

Tatiana Sokolova, Aradhna Krishna · Journal of Consumer Research · 2016 · 46 citations · Full text

Rows per page

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