Satheesh Seenivasan

The association between national income and adult obesity prevalence: Empirical insights into temporal patterns and moderators of the association using 40 years of data across 147 countries

Debabrata Talukdar, Satheesh Seenivasan, Adrian J. Cameron et al. · PLoS ONE · 2020 · 84 citations · Full text

Do Store Brands Aid Store Loyalty?

Satheesh Seenivasan, K. Sudhir, Debabrata Talukdar · Management Science · 2015 · 70 citations

Marketing, Customer Satisfaction, Brand Equity +13

The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?

Tatiana Sokolova, Satheesh Seenivasan, Manoj Thomas · Journal of Marketing Research · 2020 · 54 citations · Full text

Consumers Penny Wise, Consumer Economics, Consumer Uncertainty +26

Competitive Effects of Wal-Mart Supercenter Entry: Moderating Roles of Category and Brand Characteristics

Satheesh Seenivasan, Debabrata Talukdar · Journal of Retailing · 2015 · 28 citations

Brand Characteristics, Wal-mart Supercenter Entry, Management +10

A nudge toward healthier food choices: the influence of health star ratings on consumers’ choices of packaged foods

Dominic Thomas, Satheesh Seenivasan, Di Wang · European Journal of Marketing · 2021 · 25 citations

Nutrition, Public Health Nutrition, Consumer Research +23