Concepedia

Multinational Segmentation

Multinational Segmentation is a market segmentation framework that categorizes consumer or business markets across multiple national boundaries based on distinct socio-economic, cultural, and regulatory environments, distinguishing it from global or regional segmentation approaches by emphasizing country-specific heterogeneities in consumer behavior and market conditions.

40

Publications

2.6K

Citations

70

Authors

59

Institutions

Publications per year

2017–2026

5

Parents

Publications

40

Ethnicity and the Economy: The State, Chinese Business, and Multinationals in Malaysia

R. S. Milne · Pacific Affairs · 1990 · 337 citations

, , +17

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Kristiaan Helsen, Kamel Jedidi, Wayne S. DeSarbo · Journal of Marketing · 1993 · 254 citations

, , +15

Regional market segments of China: opportunities and barriers in a big emerging market

Geng Cui, Qiming Liu · Journal of Consumer Marketing · 2000 · 252 citations

, , +17

Price-Based Global Market Segmentation for Services

Ruth N. Bolton, Matthew Myers · Journal of Marketing · 2003 · 168 citations

, , +17

Marketing Management Bases for International MarketSegmentation: An Alternate Look at the Standardization/Customization Debate

Imad B. Baalbaki, Naresh K. Malhotra · International Marketing Review · 1993 · 156 citations

, , +16

1–5 of 40

Authors

70

  1. HC
    Henry Chesbrough

    University of California, Berkeley, United States

    2 publications · 61 citations

    2

    h-index

  2. WS
    Wayne S. DeSarbo

    Pennsylvania State University, United States

    2 publications · 402 citations

    2

    h-index

  3. KS
    Kanwal S. Sachdeva

    Indiana University Bloomington, United States

    2 publications · 33 citations

    2

    h-index

  4. GC
    Geng Cui

    Lingnan University, Hong Kong SAR China

    2 publications · 281 citations

    2

    h-index

  5. KJ
    Kamel Jedidi

    Columbia University, United States

    2 publications · 402 citations

    2

    h-index

1–5 of 70

Institutions

59

  1. San Jose State University

    San Jose, United States

    4 h-index

    5 publications

    110 citations

  2. University of Chicago

    Chicago, United States

    2 h-index

    2 publications

    402 citations

  3. College of Business Administration

    Riga, Latvia

    2 h-index

    2 publications

    402 citations

  4. University of California, Berkeley

    Berkeley, United States

    2 h-index

    2 publications

    61 citations

  5. Howard University

    Washington, United States

    2 h-index

    2 publications

    281 citations

  6. Graduate School USA

    Washington, United States

    2 h-index

    2 publications

    402 citations

  7. Entrepreneurial Ecosystems

    Lincoln, United States

    1 h-index

    1 publications

    15 citations

  8. Florida Atlantic University

    Boca Raton, United States

    1 h-index

    1 publications

    37 citations

1–8 of 59

Venues

  1. International Marketing Review

    7 publications · 549 citations

    7

    h-index

  2. European Journal of Marketing

    EJM · 3 publications · 192 citations

    3

    h-index

  3. Journal of Marketing

    JM · 3 publications · 570 citations

    3

    h-index

  4. Journal of International Business Studies

    JIBS · 2 publications · 149 citations

    2

    h-index

  5. The Journal of Finance

    2 publications · 33 citations

    2

    h-index

1–5