Concepedia

Merchandising Effectiveness

Merchandising Effectiveness is a performance construct in retail analytics that measures the extent to which merchandising strategies and product presentation contribute to achieving desired sales outcomes and customer engagement relative to predefined objectives.

46

Publications

1.7K

Citations

107

Authors

56

Institutions

Publications per year

2017–2026

13

Parents

Publications

46

An Evaluation of the Servqual Scales in a Retailing Setting

David W. Finn, Charles W. Lamb · ACR North American Advances · 1991 · 253 citations

, , +10

The impact of product substitution on retail merchandising

Kumar Rajaram, Christopher S. Tang · European Journal of Operational Research · 2001 · 175 citations

, , +14

The Effects of Merchandising and Temporary Promotional Activities on the Sales of Fresh Fruits and Vegetables in Supermarkets

Ronald C. Curhan · Journal of Marketing Research · 1974 · 161 citations

, , +17

Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising

Juhnyoung Lee, Mark Podlaseck, Edith Schonberg et al. · Data Mining and Knowledge Discovery · 2001 · 153 citations

, , +16

The performance impact of social media in the chain store industry

Chih‐Wen Wu · Journal of Business Research · 2016 · 89 citations

, , +16

1–5 of 46

Authors

107

  1. MC
    Michael Colin Cant

    University of South Africa, South Africa

    2 publications · 36 citations

    2

    h-index

  2. JC
    James C. Makens

    Michigan Technological University, United States

    2 publications · 38 citations

    2

    h-index

  3. RC
    Ronald C. Curhan

    Boston University, United States

    2 publications · 231 citations

    2

    h-index

  4. JC
    J.R. Campbell

    Iowa State University, United States

    1 publications · 82 citations

    1

    h-index

  5. NC
    Nathalie Colasanti

    University of Rome Tor Vergata, Italy

    1 publications · 14 citations

    1

    h-index

1–5 of 107

Institutions

56

  1. Wake Forest University

    Winston-Salem, United States

    2 h-index

    2 publications

    38 citations

  2. Binary University of Management & Entrepreneurship

    Kuala Selangor, Malaysia

    1 h-index

    1 publications

    19 citations

  3. Complexité, Innovation et Activités Motrices et Sportives

    Orsay, France

    1 h-index

    1 publications

    29 citations

  4. Oklahoma State University

    Stillwater, United States

    1 h-index

    1 publications

    11 citations

  5. University of Rome Tor Vergata

    Rome, Italy

    1 h-index

    4 publications

    56 citations

  6. Kobe University

    Kobe, Japan

    1 h-index

    1 publications

    17 citations

  7. University of Nevada, Las Vegas

    Las Vegas, United States

    1 h-index

    1 publications

    25 citations

  8. Audencia Business School

    Nantes, France

    1 h-index

    2 publications

    90 citations

1–8 of 56

Venues

  1. Journal of Retailing and Consumer Services

    2 publications · 69 citations

    2

    h-index

  2. 2

    h-index

  3. Journal of Fashion Marketing and Management

    2 publications · 28 citations

    2

    h-index

  4. Cornell Hotel and Restaurant Administration Quarterly

    CQ · 2 publications · 38 citations

    2

    h-index

  5. Journal of Marketing Research

    2 publications · 231 citations

    2

    h-index

1–5