Concepedia
Statistics
Publications
9
Citations
218
H-Index
Active since
1965
Affiliations
Michigan Technological University(Current)
Wake Forest University
James C. Makens is an author at Michigan Technological University specializing in marketing, business, and management.
Publications per year
1965–2021
Effect of brand preference upon consumers perceived taste of turkey meat.
James C. Makens · Journal of Applied Psychology · 1965 · 83 citations
Agriculture, Food Science, Marketing +17
Measuring the Utility Added by Branding and Grading
Raymond A. Marquardt, James C. Makens, H.E. Larzelere · Journal of Marketing Research · 1965 · 27 citations
Business, Marketing, Marketing Management +12
Increasing Restaurant Profits with Product Merchandising
James C. Makens, John T. Bowen · Cornell Hotel and Restaurant Administration Quarterly · 1996 · 25 citations
Business, Marketing, Marketing Management +17
The Importance of U.S. Historic Sites As Visitor Attractions
James C. Makens · Journal of Travel Research · 1987 · 19 citations
Management, Human Geography, Tourism Management +14
Children at resorts Customer service at its best
James C. Makens · Cornell Hotel and Restaurant Administration Quarterly · 1992 · 16 citations
Management, Tourism Management, Resort Management +8
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