Concepedia

Raymond A. Marquardt

RA

Statistics

Publications

5

Citations

151

H-Index

5

Active since

1965

Affiliations

Fort Lewis College(Current)

Raymond A. Marquardt is an author at Fort Lewis College specializing in marketing, business, and marketing management.

Publications per year

1965–1983

5

Publications

5

Analysis of Authorship in the Journal of Marketing 1960-1981

Raymond A. Marquardt, Gene W. Murdock · Journal of Marketing Education · 1983 · 42 citations

, , +2

Does Advertising Communicate Product Quality to Consumers? Some Evidence from Consumer Reports

Raymond A. Marquardt, Anthony F. McGann · Journal of Advertising · 1975 · 42 citations

, , +9

Increasing Precision of Market Testing

David K. Hardin, Raymond A. Marquardt · Journal of Marketing Research · 1967 · 30 citations

, , +12

Measuring the Utility Added by Branding and Grading

Raymond A. Marquardt, James C. Makens, H.E. Larzelere · Journal of Marketing Research · 1965 · 27 citations

, , +12

Retail Management, Satisfaction of Consumer Needs

Bruce L. Stern, Raymond A. Marquardt, James C. Makens et al. · Journal of Marketing · 1975 · 10 citations

, , +7

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