Concepedia

Market Modernization

Market Modernization is a strategic transformation process within food markets that integrates advanced technologies, improved infrastructures, and standardized practices to enhance efficiency, transparency, and competitiveness, distinguishing it from traditional market systems through systemic innovation and institutional upgrading.

34

Publications

1.2K

Citations

61

Authors

41

Institutions

Publications per year

2017–2026

11

Parents

Publications

34

How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"

Ronald A. Fullerton · Journal of Marketing · 1988 · 129 citations

, , +9

Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution

Manfred Krafft, László Sajtos, Michael Haenlein · Journal of Interactive Marketing · 2020 · 93 citations

, , +10

Moving from “typical products” to “food‐related services”

Costanza Nosi, Lorenzo Zanni · British Food Journal · 2004 · 89 citations

, , +14

Handbook of Modern Marketing

Claus C. Sinai, Victor P. Buell, Carl Heyel · Journal of Marketing · 1972 · 73 citations

, , +15

In their time: the greatest business leaders of the twentieth century

Choice Reviews Online · 2006 · 56 citations

, , +13

1–5 of 34

Authors

61

  1. HT
    Hiroyuki Takeshima

    International Food Policy Research Institute, United States

    1 publications · 19 citations

    1

    h-index

  2. TJ
    Timothy J. Yeager

    University of Arkansas at Fayetteville, United States

    1 publications · 33 citations

    1

    h-index

  3. QS
    Qiang Su

    Tongji University, China

    1 publications · 35 citations

    1

    h-index

  4. PS
    Piotr Szajner

    Institute of Agricultural and Food Economics, Poland

    1 publications · 18 citations

    1

    h-index

  5. FC
    Fred C. Yeager

    Saint Louis University, United States

    1 publications · 33 citations

    1

    h-index

1–5 of 61

Institutions

41

  1. University of Auckland

    Auckland, New Zealand

    2 h-index

    4 publications

    305 citations

  2. Singidunum University

    Belgrade, Serbia

    1 h-index

    1 publications

    55 citations

  3. Auckland University of Technology

    Auckland, New Zealand

    1 h-index

    1 publications

    26 citations

  4. University of Bayreuth

    Bayreuth, Germany

    1 h-index

    3 publications

    78 citations

  5. Emory University

    Atlanta, United States

    1 h-index

    1 publications

    25 citations

  6. Universitas Dian Nuswantoro

    Semarang, Indonesia

    1 h-index

    1 publications

    15 citations

  7. University of Otago

    Dunedin, New Zealand

    1 h-index

    1 publications

    40 citations

  8. University of Münster

    Münster, Germany

    1 h-index

    1 publications

    93 citations

1–8 of 41

Venues

  1. Journal of Marketing

    JM · 3 publications · 236 citations

    3

    h-index

  2. Business Horizons

    2 publications · 24 citations

    2

    h-index

  3. Choice Reviews Online

    CRO · 2 publications · 83 citations

    2

    h-index

  4. 1

    h-index

  5. Journal of Economics and Business

    1 publications · 33 citations

    1

    h-index

1–5