In their time: the greatest business leaders of the twentieth century

Abstract

Introduction Chapter 1: 1900-09 -- The Powerful Pioneers of a New Consumer Revolution Chapter 2: 1910-19 -- Taking up the Charge -- Exploring the New Frontier Chapter 3: 1920-29 -- From Prosperity to Despair Chapter 4: 1930-39 -- Survival Through Adaptation and Renewal Chapter 5: 1940-49 -- Reaching New Heights Through Standardization Chapter 6: 1950-59 -- Feeding the Machine of Consumption Chapter 7: 1960-69 -- Business in a Bubble Chapter 8: 1970-79 -- Managing Through the Malaise Chapter 9: 1980-89 -- Restoring Glory in American Business Chapter 10: 1990-99 -- The New Three R's of Business -- Reengineering, Restructuring, and Reality Check Epilogue -- Will History Repeat Itself Appendix -- Methodology