Concepedia
Statistics
Publications
1
Citations
73
H-Index
Active since
1972
Carl Heyel is an author specializing in strategic marketing, positioning of service innovations, and internal marketing.
Publications per year
1972–1972
Handbook of Modern Marketing
Claus C. Sinai, Victor P. Buell, Carl Heyel · Journal of Marketing · 1972 · 73 citations
Business, Marketing, Marketing Management +15
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