Journal of Marketing · 1972 · 73 citations · 0 references
BusinessMarketingMarketing ManagementMarketing StrategyServices MarketingStrategic MarketingBusiness Service MarketingCustomer Service ManagementInternal MarketingInternational Services MarketingMarketing PlanningService Marketing StrategyCustomer Relationship MarketingIndustrial Services MarketingMarket ModernizationPositioning Of Service InnovationsService CommercializationService Relationship Marketing
The broad scope and practical input from more than l00 recognized marketing authorities nationwide have made the Handbook of Modern Marketing an invaluable reference for all levels of marketing managers. This revised and updated edition covers recent developments in all areas of marketing, including globilization of major industries, innovations in the marketing of services, and technology's effect on marketing strategies. Explores consumer, industrial, services, and government markets.