Concepedia

Service Commercialization

Service Commercialization is a strategic process within the domain of commercialization strategy that involves the systematic transformation of intangible service offerings into market-ready products or solutions, distinguished by the integration of service-specific attributes such as perishability, inseparability, and customer co-production into the market entry and value delivery framework.

70

Publications

4.7K

Citations

150

Authors

80

Institutions

Publications per year

2017–2026

13

Parents

Publications

70

Visible light communication: opportunities, challenges and the path to market

Aleksandar Jovičić, Junyi Li, Tom Richardson · IEEE Communications Magazine · 2013 · 1K citations

, , +15

E-service

Roland T. Rust, P.K. Kannan · Communications of the ACM · 2003 · 383 citations

, , +13

The transition from product to service in business markets: An agenda for academic inquiry

Frank Jacob, Wolfgang Ulaga · Industrial Marketing Management · 2008 · 305 citations

, , +14

Integrated solutions from a service-centered perspective: Applicability and limitations in the capital goods industry

Charlotta Windahl, Nicolette Lakemond · Industrial Marketing Management · 2010 · 223 citations · Full text

, , +14

Service‐driven manufacturing

Heiko Gebauer, Guang‐Jie Ren, Aku Valtakoski et al. · Journal of service management · 2012 · 165 citations

, , +15

1–5 of 70

Authors

150

  1. SA
    Shubhrajyotsna Aithal

    Mangalore University, India

    3 publications · 90 citations

    3

    h-index

  2. KB
    Kerry Brown

    Queensland University of Technology, Australia

    2 publications · 97 citations

    2

    h-index

  3. NR
    Neal Ryan

    Queensland University of Technology, Australia

    2 publications · 97 citations

    2

    h-index

  4. SC
    Sergio Cavalieri

    University of Bergamo, Italy

    2 publications · 44 citations

    2

    h-index

  5. RP
    Rachel Parker

    Queensland University of Technology, Australia

    2 publications · 97 citations

    2

    h-index

1–5 of 150

Institutions

80

  1. Linköping University

    Linköping, Sweden

    4 h-index

    5 publications

    293 citations

  2. IMS Unison University

    Dehradun, India

    3 h-index

    3 publications

    90 citations

  3. Kazan Federal University

    Kazan’, Russia

    2 h-index

    5 publications

    138 citations

  4. University of Turku

    Turku, Finland

    2 h-index

    2 publications

    92 citations

  5. National Tsing Hua University

    Hsinchu, Taiwan

    2 h-index

    4 publications

    120 citations

  6. University of Cambridge

    Cambridge, United Kingdom

    2 h-index

    2 publications

    50 citations

  7. University of Maryland, College Park

    College Park, United States

    2 h-index

    4 publications

    1.1K citations

  8. Northern Kentucky University

    Highland Heights, United States

    2 h-index

    3 publications

    209 citations

1–8 of 80

Venues

  1. Industrial Marketing Management

    3 publications · 567 citations

    3

    h-index

  2. Journal of Services Marketing

    2 publications · 45 citations

    2

    h-index

  3. Journal of service management

    2 publications · 209 citations

    2

    h-index

  4. International Journal of Production Economics

    2 publications · 88 citations

    2

    h-index

  5. Communications of the ACM

    2 publications · 548 citations

    2

    h-index

1–5